![]() ![]() I would need to understand these things singularly, and I would need to understand them in combination. What are the characteristics and factors that make up a service? For example, if I wanted to design chairs, I would have to understand form, function, materiality, aesthetics, ergonomics, bodies, colors…these are characteristics, or factors, or the material of design. I want to better understand what service is, as an object of design. ![]() To confuse it all, I would probably get clarification questions, like, “Do you mean customer service? The act of servicing? A service? Service management? Service delivery? Service design?” If I were to ask for a definition of “service” from a random group of strangers, I suspect I would get many variations in return. Exploring the characteristics of services ![]()
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